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https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1613898236181-0DDWZSJBK0MOMMED5BYD/Frame+10.jpg Work Existing journey: 1.Users scan store QR code, download the app 2.Open the app and was asked to scan store QR code to check in. 3. Scan the same store QR code to check in again. New journey: For those users try to scan Store QR code to check in, after they download the app, we could automatically help them to check in without asking them to scan the same QR code. Also, we could use deep link to directly take user to start using the scanner. Thus now it’s 1 step less and less confusing to the users. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1613895405837-XS6QQM94Z389X2PYFDKC/Frame+1+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1613897898525-GGDL7HCDSZHDO2FK1JQO/Frame+4.jpg Work Be clear on each step objective and state clear why users are required to do that. Additionally, using data to prioritise your information or actions provided to user. Example: 90% of our existing users are using GPS to check in to our store, we should encourage new users do the same. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/adfca35c-f397-4cfd-8e85-84d465b7c271/Frame%2B1%2B%282%29.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1613909608872-KZ0NHPEC42X3GYFRD2M1/IMG_6323.jpg Work 3. The existing journey requires users to Step 1) scan the Store QR code on the POSM to download the app, Step 2) then open the app and scan the same QR code to check in, Step 3) then can start scanning the product barcode to start shopping. When the scanner screen appears, they think they can go ahead to shop and scan product, but actually they are still at step 2. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1613897826076-GN3PABGQ1WO7NFQ9LRJI/Frame+5.jpg Work Explain the key value why user would like to try your service, before teaching them how they could use it. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1613893103051-HTGU3QOQHXC3UVQDHWHR/image+30.jpg Work 1. They don’t know why they need to give their GPS location permission to our app. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1613893277488-GDCTRSCQ88T0YHBUTANZ/IMG_6072+1.jpg Work 2. They don’t know why they need to give the camera permission to our app as well. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1630484806829-ENZW1DITZJO8TK7MYMXS/2.png Work Existing journey: 1.Users scan store QR code, download the app 2.Open the app and was asked to scan store QR code to check in. 3. Scan the same store QR code to check in again. New journey: For those users try to scan Store QR code to check in, after they download the app, we could automatically help them to check in without asking them to scan the same QR code. Also, we could use deep link to directly take user to start using the scanner. Thus now it’s 1 step less and less confusing to the users. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/8dd1073d-2bf3-4e2e-9746-2578f75e44eb/Banner_1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/067a4621-021c-4f66-85d0-27a4322f0cf4/Thumbnail_1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1630484785510-HJTPH2WBFX2UCO1V1TGL/1.png Work https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/689214df-afe6-4ca4-8e2a-38a99f8342bc/Frame%2B1%2B%282%29.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1669370310355-DAIG3915BTMUDKDW1CHH/1.jpg Work https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1669370422666-WCV5PFFAHD9EORA3XJ6J/2.jpg Work https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1669370315628-QWPW7V8C84Y00P7POYUX/3.jpg Work https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/b8cef013-3bed-4c83-94f9-22efb67a6324/Thumbnail_1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/44aaebd6-23bf-46f1-9b32-c04afba3fdf2/Banner_1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1567323859948-2OV6RTNCM02KZJTYE8OH/Screen+Shot+2019-09-01+at+3.43.59+PM.png Work https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/160eed6f-1488-4fed-b6d6-5831db3c30d4/alipay_redesign_home.jpg Work - Ideal Solution We develop an ideal solution, then set the measurement and plan the release by different phasing. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/547f3a55-1832-40ba-be2b-4e1f1d54238e/Case_4_1.jpg Work - Make it stand out AlipayHK is a digital wallet and payment platform specifically designed for the Hong Kong market, an extension of Alipay, one of China's leading mobile payment services operated by Ant Group. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/e1412aba-1f07-41e3-b8ae-7de805cb840a/Case_4_2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/fce72150-27ee-44c9-a34b-cde381804314/Screenshot+2023-02-13+at+1.45.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/56c81be9-4e65-43cd-80ca-04d61c4ab30f/homescreen.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1563790792335-4352J1NDIXXY1Q78TCXM/0001.jpg Work https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1630484748767-HLX22WEBYC8IBTVTK6ZB/iPhoneX%401x_scanner+%284%29.jpg Work https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1669078675328-0O9C0BC21EMLID0KHA82/onboarding.png Work http://www.kogi-ko.com/new-index-1 daily 0.75 2023-02-14 http://www.kogi-ko.com/about daily 0.75 2024-02-16 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/fdfe4bc8-b31a-443a-8fd0-d0025c5907a8/coffee+kogi+ko.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/23ff2173-e108-49fb-bdd4-1f8c1d216dba/kogi+ko.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.kogi-ko.com/home daily 1.0 2025-11-24 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/4e8a0144-c352-44d6-990c-16e112cae55c/gamification-boost-revenue-FairPrice.png Home - Scan & Go . Shopping fun unlocked 12% Growth I partnered with the Marketing Team and Product Manager to define a fun experience for in-store shopping. App / E-commerce / O2O / B2C / 2021 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/7cb36e17-974e-4905-ba6c-8c93659a9b6e/AI-agent-message-saleshero-research.png Home - SalesHero AI . UX research strategy to drive product growth As Head of Product Design, I ran UX research with using outreach campaign to quantify needs and pivot the product successfully AI / SaaS / B2B / 2025 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/3aa90cf3-1030-44dd-9ab7-d14f2e2edd07/homescreen-revamp-alipay-localization.png Home - Alipay . Localizing and closing the cultural gap with 20+ collaborators led to 11% growth Under a customer-centric approach, I led a team of 6 to iterate the home screen and localize the experience from China to the Hong Kong market, resulting in considerable growth in user acquisition and mobile app traffic. App / Payment / Fintech / B2C / 2018-2019 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/39b66e4d-36ff-4669-8567-16b545147f5c/0-to-1-o2o-ambiguity-FairPrice.png Home - FairPrice . A new in-store shopping journey led to 10x growth I led the UX strategy to develop a new customer journey for in-store shopping, resulting in significant growth in mobile app traffic and motivating customers to spend more. App / E-commerce / O2O / B2C / 2021 - 2022 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/04fd4f3a-c201-44cc-9279-6d55b4e8953d/drop-off-rate-resolved-onboarding-FairPrice.png Home - FairPrice . New onboarding to tackle 50% drop-off rate I partnered with the Product Manager to solve the high drop-off rate with a new onboarding. App / E-commerce / O2O / B2C / 2021 - 2022 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/4d8a0722-15ee-4378-a967-412c8a5cd5d2/Agile-design-thinking-Spenmo.png Home - Spenmo . Utilized agile design thinking to resolve huge ambiguity FairPrice . New Journey for in-store shopping https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/d81d8cc0-1969-426d-8592-d11227182f8f/AI-agent-message-saleshero.png Home - SalesHero. Automated AI-generated outreach messages (0–1) SalesHero: Automated AI-generated outreach messages(0-1) http://www.kogi-ko.com/alipayhk-homescreen-improvement daily 0.75 2025-11-24 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/e1412aba-1f07-41e3-b8ae-7de805cb840a/Case_4_2.jpg AlipayHK Home Screen Improvement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/56c81be9-4e65-43cd-80ca-04d61c4ab30f/homescreen.jpg AlipayHK Home Screen Improvement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/b1faa0dd-b673-48c1-939c-1cdacb93645d/homescreen-revamp-alipay-localization-banner.png AlipayHK Home Screen Improvement - Make it stand out AlipayHK is a digital wallet and payment platform specifically designed for the Hong Kong market, an extension of Alipay, one of China's leading mobile payment services operated by Ant Group. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/fce72150-27ee-44c9-a34b-cde381804314/Screenshot+2023-02-13+at+1.45.jpg AlipayHK Home Screen Improvement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/f2622ff9-90f9-49cd-b1a3-7d6cd09d0d98/Case_4_3.jpg AlipayHK Home Screen Improvement - Ideal Solution We develop an ideal solution, then set the measurement and plan the release by different phasing. http://www.kogi-ko.com/mymm-iteration daily 0.75 2024-02-14 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1567925034030-ZHSDV8A7DCTVYDA679YV/1_RXjT4subAA43ZjB6BLYhvw.png MyMM Iteration https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/84aec1f5-8ae7-46df-8a2d-f2c57e1e7973/Case_6_1.jpg MyMM Iteration - Make it stand out MyMM, an e-commerce mobile app that sold affordable luxury goods from Hong Kong to mainland China. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1567346750588-NOBKTZIG920A7YICSG3Y/iphoneX+copy.jpg MyMM Iteration http://www.kogi-ko.com/scan-go-gamification-1 daily 0.75 2025-11-24 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/dfdc29c7-7bd9-4b2c-971d-16da2ff58c5c/gamification-boost-revenue-FairPrice.png Scan & Go Gamification Scan & Go, a mobile application under NTUC FairPrice, allows users to skip the queue in the supermarket as users can make payment directly in the app. The above image highlights the Gamification feature. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/5d393874-078f-4475-9e03-d3103e1b131b/Case_2_5_2.jpg Scan & Go Gamification Be clear on each step objective and state clear why users are required to do that. Additionally, using data to prioritise your information or actions provided to user. Example: 90% of our existing users are using GPS to check in to our store, we should encourage new users do the same. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/9f785589-5950-4f90-8d41-a15212fed0d8/Case_2_7.jpg Scan & Go Gamification https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/5291a710-4ee0-4139-83c0-aef8288591a7/Case_2_5_2_1.jpg Scan & Go Gamification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/65901177-2968-47bd-915a-53bc21a374da/Case_2_6.jpg Scan & Go Gamification Existing journey: 1.Users scan store QR code, download the app 2.Open the app and was asked to scan store QR code to check in. 3. Scan the same store QR code to check in again. New journey: For those users try to scan Store QR code to check in, after they download the app, we could automatically help them to check in without asking them to scan the same QR code. Also, we could use deep link to directly take user to start using the scanner. Thus now it’s 1 step less and less confusing to the users. http://www.kogi-ko.com/approval-spenmo daily 0.75 2025-11-24 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/2c1759fa-2a85-4cc0-9256-190a6e6122a8/Agile-design-thinking-Spenmo-banner.png Spenmo - Approval on Mobile vs Desktop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/995106dc-539a-4fed-a096-1e6b42a784ae/Case_3_5.jpg Spenmo - Approval on Mobile vs Desktop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/99e3f989-217b-4ff7-9d32-64e5e5bd3a0e/Case_3_9.jpg Spenmo - Approval on Mobile vs Desktop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/3927140c-5c4b-4985-8da2-6d8b50d1636c/Case_3_10.jpg Spenmo - Approval on Mobile vs Desktop - Make it stand out Example of the customer journey https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/f3b39ceb-925b-495e-9ef5-649cff3750a6/Case_3_6_2_1.jpg Spenmo - Approval on Mobile vs Desktop - Approvers were used to review and approve the reimbursement requests under the same requester? https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/a2d5f21a-6a3c-42e4-81a5-3cb191f9ef05/Case_3_6_2_2.jpg Spenmo - Approval on Mobile vs Desktop - Approvers needed reminders to approve requests later? https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/c8a9c08e-aceb-4777-be97-5907baf67997/Case_3_8.jpg Spenmo - Approval on Mobile vs Desktop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/a492d089-d9b5-44b0-b2c2-a433e3826ff3/Case_3_12.jpg Spenmo - Approval on Mobile vs Desktop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/f4031dd2-7562-46ba-9fab-b17b5ae5c9c1/Case_3_6.jpg Spenmo - Approval on Mobile vs Desktop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/7bfa5638-6f49-40c8-83ea-68a98653a15c/Case_3_4.jpg Spenmo - Approval on Mobile vs Desktop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/9b5d211d-19e0-4b11-afc5-e98f62c521d0/Case_3_2.jpg Spenmo - Approval on Mobile vs Desktop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/445f3b6a-1243-4c26-8fab-c06c19fcedb1/Case_3_11_1.jpg Spenmo - Approval on Mobile vs Desktop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/c236dd8d-90e1-498a-9b00-a1ef621f4a4a/Case_3_7.jpg Spenmo - Approval on Mobile vs Desktop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.kogi-ko.com/managingstyle daily 0.75 2024-02-10 http://www.kogi-ko.com/online-course daily 0.75 2025-05-13 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/e0cd05a8-1d8b-4a87-aae2-a96854e65d80/uxnova-banner+%281%29.png online course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/111fb5fc-302d-4cb1-a6e8-8f4713ae7f7b/UXNova-Kogi-Ko-Free-Download-7.jpg online course http://www.kogi-ko.com/new-customer-journey-for-instore-shopping-fairprice daily 0.75 2025-11-24 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/aec8c7b2-6195-419c-ae5e-3e66d8131173/Case_1_5_2.jpg New customer journey for in-store shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/3cfbb6b5-b8ce-4cb2-9b72-7824def3bd78/Case_4.jpg New customer journey for in-store shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/68f0eb29-207a-45b3-994e-d69ce1940993/Case_1_9.jpg New customer journey for in-store shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/2496bf02-e666-472d-b33e-ad8fe967d4fa/Case_1_4.jpg New customer journey for in-store shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/0214e038-916b-4736-93f6-1769cdaf38a3/Case_1_6_a.jpg New customer journey for in-store shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/e5a820b0-3258-4a8e-ad66-da61a93680c9/Case_1_8.jpg New customer journey for in-store shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/88ef217b-0b61-4d21-a4ba-b7afbea57663/Case_1_6_b.jpg New customer journey for in-store shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/5f238a68-db2f-4974-901a-9ff49916508b/Case_1_2.jpg New customer journey for in-store shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/9d9477f6-fce4-4f47-941d-fc7e2970901c/Case_1_3.jpg New customer journey for in-store shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/62d9c7fe-e209-4250-b9d7-75fb05a92e60/1.png New customer journey for in-store shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/81937951-d40a-4e7a-a276-cfe6bc686cf0/Case_1_7.jpg New customer journey for in-store shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/263cc94a-fc50-4ec7-a52c-eec95935088b/scan-and-go-fairprice-banner.png New customer journey for in-store shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1e1cce4b-424c-4f2a-b99c-4ff5cb30f2cf/2.png New customer journey for in-store shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/935b4850-1afa-4d51-9478-902081b7e6ab/Case_1_5_0.jpg New customer journey for in-store shopping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.kogi-ko.com/in-store-onboarding daily 0.75 2025-11-24 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/0def2818-9b1e-40a7-afe5-ee129cb1d125/Case_2_3.jpg In-store Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/ba0aa496-e7bc-44f9-85cf-478801f823c5/Case_2_4_1.jpg In-store Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/3ca196a2-3aa0-45e5-a008-71af64c6de0e/Case_2_5_2.jpg In-store Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/34be74bb-eab0-4929-8104-756f64118315/Case_2_4_2.jpg In-store Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1b7d8f2f-9d2e-4470-827d-3a22ca8f96b0/drop-off-rate-resolved-onboarding-FairPrice-banner.png In-store Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/e7a42a10-2361-4621-a49f-817b2250bfaa/Case_2_6_1.jpg In-store Onboarding - 1st Step At a glance, users know they can check items availability even while they are at home https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/df1cdef6-aa83-4d9d-84f7-a2be07bfab5d/Case_2_6_2_1.jpg In-store Onboarding - 2nd Step Users no longer feared selecting the wrong store because of similar names, knowing they could change their choice later. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/3c204e3d-10df-46fa-b4bb-8e1930a46272/Case_2_2.jpg In-store Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/c90a4ff8-778f-46b9-aec0-6adf212f010b/Case_2_6_2_2.jpg In-store Onboarding - After onboarding Users had the flexibility to modify their default store whenever they chose. By accessing the map feature, users could more effectively determine the best store to set as their default. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/bdc86297-5e2d-44f0-b356-f2244b87dc6a/Case_2_5_1.jpg In-store Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.kogi-ko.com/ai-generated daily 0.75 2024-07-31 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721386996473-K9KLXJH3EUQ5FERHWUQB/kogi_ko_insideOut_emotion_AI_prompt_0.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721386997677-O7P8TCQKNIJKF5P1JMM7/kogi_ko_insideOut_emotion_AI_prompt_1.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721387008054-E571BU7TKMBF7OA8KVFU/kogi_ko_insideOut_emotion_AI_prompt_2.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721387008828-DP4K0OHJPBS1X2IQ6WEV/kogi_ko_insideOut_emotion_AI_prompt_3.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721387015431-AB5BXNGY5JT8LVOT759C/kogi_ko_insideOut_emotion_AI_prompt_4.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721387023937-98S1AOHXW7J2976FMOZ1/kogi_ko_insideOut_emotion_AI_prompt_5.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721387027960-B2QCHS0N2K9T32I7JWI2/kogi_ko_insideOut_emotion_AI_prompt_6.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721387037226-K7B72TFPU03RWHLBG9X5/kogi_ko_insideOut_emotion_AI_prompt_7.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721387041634-LT1GIR7VOU1A11ROD3AH/kogi_ko_insideOut_emotion_AI_prompt_8.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721385234512-1468XO6I2OWJRIUHB6ZQ/ichikai_kogi_3Dcharacter_1-1.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721385235140-5H70E33D7Z1L1PWL9R6M/ichikai_kogi_3Dcharacter_1-2.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721385248706-7AJYRUQZLOXLI8JHBB4F/ichikai_kogi_3Dcharacter_1.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721385249500-RMMK4C0T1QAO40BFMCRR/ichikai_kogi_3Dcharacter_2.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721385263423-U84RU9CH5O7CGM6DFFZI/ichikai_kogi_3Dcharacter_3.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721385300335-PM4I8XYU1WOCFZD789O6/ichikai_kogi_3Dcharacter_9+%281%29.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721385278949-KG6FK1U8N944FHXS3AVT/ichikai_kogi_3Dcharacter_6.png AI https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1721385293085-FFT8ZZXMLEYJJM8MKSK9/ichikai_kogi_3Dcharacter_7.png AI http://www.kogi-ko.com/subscribe daily 0.75 2024-08-12 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/a53fb559-f9b0-4356-9052-e45354dd1583/kogiko.ux_banner.png Subscribe http://www.kogi-ko.com/subscribe_success daily 0.75 2024-08-12 http://www.kogi-ko.com/leadership daily 0.75 2025-05-04 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1728978410874-TK8DLWGQ86U36FUHSYLT/kogiko_ux_scannability_readability_9.png Leadership https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1728978411401-K9XRRMZLNQOK2CEGYG0A/kogiko_ux_HMW.png Leadership https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1728978414312-ZOC0QQPI61VMQD31N6WH/kogiko_ux_protoPersonas.png Leadership https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/796f4fb8-aa6a-4401-ba92-4c4a5959f88e/kogiko_ux_threads-1.png Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/156fa23b-4638-4775-aa8d-462fd34cb3fa/kogiko_ux_portfolio.png Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1960ea37-9d53-4703-87fe-6d7a10d27d62/kogiko_ux_threads+%281%29.png Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/c158646b-2fb8-40de-adfc-9e8a64d8dabe/kogiko_ux_threads.png Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/aede999f-733f-4bab-9a2a-947d41265359/kogiko_ux_threads.png Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.kogi-ko.com/spenmo-approval-on-mobile-vs-desktop-backup daily 0.75 2025-11-24 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/a492d089-d9b5-44b0-b2c2-a433e3826ff3/Case_3_12.jpg Spenmo - Approval on Mobile vs Desktop - Backup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/7afec681-05c1-422c-af21-354764a9a4a6/Agile-design-thinking-Spenmo-banner.png Spenmo - Approval on Mobile vs Desktop - Backup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/99e3f989-217b-4ff7-9d32-64e5e5bd3a0e/Case_3_9.jpg Spenmo - Approval on Mobile vs Desktop - Backup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/7bfa5638-6f49-40c8-83ea-68a98653a15c/Case_3_4.jpg Spenmo - Approval on Mobile vs Desktop - Backup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/c8a9c08e-aceb-4777-be97-5907baf67997/Case_3_8.jpg Spenmo - Approval on Mobile vs Desktop - Backup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/f4031dd2-7562-46ba-9fab-b17b5ae5c9c1/Case_3_6.jpg Spenmo - Approval on Mobile vs Desktop - Backup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/a2d5f21a-6a3c-42e4-81a5-3cb191f9ef05/Case_3_6_2_2.jpg Spenmo - Approval on Mobile vs Desktop - Backup - Approvers needed reminders to approve requests later? https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/c236dd8d-90e1-498a-9b00-a1ef621f4a4a/Case_3_7.jpg Spenmo - Approval on Mobile vs Desktop - Backup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/3927140c-5c4b-4985-8da2-6d8b50d1636c/Case_3_10.jpg Spenmo - Approval on Mobile vs Desktop - Backup - Make it stand out Example of the customer journey https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/445f3b6a-1243-4c26-8fab-c06c19fcedb1/Case_3_11_1.jpg Spenmo - Approval on Mobile vs Desktop - Backup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/f3b39ceb-925b-495e-9ef5-649cff3750a6/Case_3_6_2_1.jpg Spenmo - Approval on Mobile vs Desktop - Backup - Approvers were used to review and approve the reimbursement requests under the same requester? https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/9b5d211d-19e0-4b11-afc5-e98f62c521d0/Case_3_2.jpg Spenmo - Approval on Mobile vs Desktop - Backup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/995106dc-539a-4fed-a096-1e6b42a784ae/Case_3_5.jpg Spenmo - Approval on Mobile vs Desktop - Backup - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.kogi-ko.com/saleshero-growth daily 0.75 2025-11-24 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/91deda63-70ed-4844-9a71-c4bf383c2de4/Screenshot+2025-08-11+at+22.42.59.png SalesHero Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1749197761583-C6913EJZNDGSDJVQ0DX3/saleshero-demo-1.png SalesHero Growth https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1749197830295-WELQLLW0RC5ABGKNY7LX/saleshero-demo-2.png SalesHero Growth https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/1749197761962-4GHFD32TEGMNR33C40NP/saleshero-demo-3.png SalesHero Growth https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/341c8fa9-cf47-4064-ae41-720013550779/Frame+1984078248.png SalesHero Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/115f7918-4085-4a5a-ad91-ad3771bb4fe4/Screenshot+2025-08-11+at+22.42.50.png SalesHero Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/96961cef-5249-4c83-9325-33083e0f86d7/AI-note-taker-saleshero-research-banner.png SalesHero Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/f044c1e0-fc58-4a4e-8636-81f83ce05ed1/Frame+1+%285%29.png SalesHero Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/d197fce6-2450-49b7-8bca-a19feb91646b/Simplified-Sales-Funnel.png SalesHero Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/cb556ad8-f697-4ca7-b978-1a37ca1dcd2c/problem.png SalesHero Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.kogi-ko.com/saleshero-0-to-1 daily 0.75 2025-11-24 https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/8d013757-2898-42bf-929c-16b7759ad543/Screenshot+2025-08-12+at+11.56.10.png SalesHero - 0-1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/578e0896-c230-4dc2-b3f5-f7d7caf8aebd/image+%281%29.png SalesHero - 0-1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/00fbc0af-6b63-4bd2-b63a-12681ff5e61f/upload-image-files-UI.png SalesHero - 0-1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/abc3a45c-82c7-4f85-8910-199fe5349053/IMG_8817.jpg SalesHero - 0-1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/a3cf7242-eac9-4b75-8f7f-0fe4f6027d31/image+%283%29.png SalesHero - 0-1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54cc6363e4b02e452630c65a/d81d8cc0-1969-426d-8592-d11227182f8f/AI-agent-message-saleshero.png SalesHero - 0-1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference.