Scan & Go - Gamification Phase II UI Design

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Background

I was the Senior Principal Product Designer in NTUC FairPrice and was responsible for helping the company be more digital-friendly by improving the customer experience. I was working on a product called Scan & Go, which allowed customers to skip the queue in the supermarket by making payments directly in the app. My role in the project was to define the UX strategy, conduct research with researchers together, identify customer problems, engage stakeholders, and develop and iterate the design.

“Scan & Go, a mobile application under NTUC FairPrice, allows users to skip the queue in the supermarket as users can make payment directly in the app.”

Business Goal

i) To increase the ‘Add-to-List’ Rate

ii) To increase the average order value by getting the user to use the reusable bag.

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Result

(To be updated)