SalesHero. Automated AI-generated outreach messages(0-1)
Background
At SalesHero.io, we pivot to a new product solving a new problem of sales person.
| Project: 2 months
| Role: UX Strategy, Journey Mapping, User Interview and Interaction design
“SalesHero: Automated LinkedIn cold outreach by connecting with prospects and generating 100+ AI-personalized messages.”
Achievement
A quick glimpse at the achievement first
In the 1st month after rollout:
Average 4-6 inquiries from clients
20+ clients onboarded
Positive user feedback on experience
Demo:
…
What follows is a breakdown of how I led the team to make it happen together.
👇🏻
👇🏻
👇🏻
Insight 1 – Successful Sales
"I personalize my outreach and research each prospect in depth before reaching out, but it’s a very time-consuming process." — Christopher, Senior BDR
Insight 2 – Prospects Ignore Template Messages
"I receive 20–30 messages on LinkedIn every day, and honestly, I ignore most of them. It’s pretty clear when they’re just spam or mass-blasted messages, and I don’t have time for that." — Nicholas, Startup Founder (Clients)
User problem
Without personalization, prospects don’t care — no conversion.
With personalization, it takes a lot of time — sales cycles get longer.
Solution
An automated outreach SaaS to automatically connect with prospects and generate 100+ personalized messages in 1 action.
Design screens
Impact
